Over 99% of our decisions in life won’t matter: The choice of your breakfast cereal, the color of your car, and which socks you wear today, are probably immaterial to your life in the long run.

It therefore makes sense to use the limited amount of your thinking energy on the decisions which matter.

To spend your thinking energy wisely, we all make use of decision heuristics: Standard decision making patterns to make standard decisions.  For example, I have been using the same brand of toothpaste for over 20 years.

Yet, decision heuristic won’t work in some cases.

If you’re torn between two good choices, you need something else: An intriguing and advanced decision making system to help you on a subconscious level to make better decisions is the Blind Coin Toss.

This is how it works:

  • If you have to choose between option A and option B, take a coin.
  • Assign one option to heads, the other option to tails.
  • Next, flip the coin.
  • Instead of looking at the outcome, ask yourself which outcome you wish it would be.
  • If at that moment you have a clear preference, take that option.
  • If not, let the outcome of the coin toss decide.

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