How can you make use of the advancements in Artificial Intelligence (AI) to improve innovation?

AI is a logic engine. It therefore excels at solving straightforward and digital problems, where answers are either right or wrong. This is especially helpful when we humans exhibit thinking biases, such as dealing with small or big probabilities.

However, our world is complex and chaotic: The future is by definition unpredictable and problems are rarely digital. Thus, if you use AI to improve decision making in complex systems, it will generate solutions which are the aggregate opinions of the (expert) majority. This works well for optimization, best practices, and improvement: All these ideas and solutions look and feel similar, comfortable and right.

This is the issue: If you do what everyone else is doing, you’re not distinguishing yourself from the competition, and you’re probably stuck. The majority is always wrong when it comes to high-performance innovation.

If you want to use AI as a powerful tool to innovate, ask it for the sensible, logical, and majority solution. Then try something radically different to become part of the maverick, unconventional and innovative minority.


Prakash Sastry
September 5, 2023 at 12:51 pm

Hi Paul,
Just before I opened your email, read one from MIT which is in line with what you say ‘if we are doing the same as everyone else, we cannot differentiate’ Here is the link to the article. The observations made in the article by Gary Gensler, chair of the U.S. Securities and Exchange Commission is also worth noting.
Thank you.

    Paul Rulkens
    September 6, 2023 at 9:34 am

    Indeed Prakash, great observation!

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